An AP story for a new project I’m involved with to get cell phones into the hands of people who need them, an innovative new program from Tracfone Wireless:

By LUCAS L. JOHNSON Associated Press Writer (August 18, 2008)

A cell phone company is offering free wireless phones and 68 minutes of free air time to more than 800,000 low-income Tennessee residents in a program aimed at ensuring they can make a call in an emergency.

Prepaid cell phone provider TracFone Wireless Inc. announced Friday that it’s launching its SafeLink Wireless program in Tennessee, which officials said would become the first state to have widespread, free emergency wireless service for poor people.

SafeLink provides eligible low-income households with a cell phone, access to 911 emergency services and 68 minutes of free air time for up to a year before customers If customers run through their 68 minutes, they can still call 911 (which is a free call) and they can purchase additional minutes for other calls at a discounted rate, said Jose Fuentes, director of government relations for Tracfone Wireless. The cell phone’s standard features include voicemail, text capability, call waiting, international calling to over 60 destination and caller ID.

John Taylor, a spokesman for Sprint Nextel Corp., one of the nation’s top three carriers, disputed Fuentes’ claim of sparse advertisement. He said Sprint participates in the Lifeline program by offering a discount on services and advertises on its Web site and through print, such as mailings. According to the FCC, 21 million households across the country qualify for Lifeline. “I’m elated that this program is providing needy families with access to basic cell phone service,” said Democratic House Speaker Pro Tem Lois DeBerry of Memphis, which has the state’s highest low-income population.

Fuentes said families may qualify if their household income is not above 135 percent of the federal poverty level, and if they receive assistance through government programs such as Medicaid and Supplemental Security Income.

Nicholas P. Sullivan, a visiting scholar at Massachusetts Institute of Technology, recently released a study (“Phoning in a Major Econmic Boost”) analyzing the impact of mobile phones on low-income households. He said the troubled economy makes the phones even more of an asset.

Tennessee Safety Commissioner Dave Mitchell agrees a cell phone is a valuable safety tool, especially when someone is traveling. “This program will allow drivers to call 911 if they encounter an emergency or get stranded while on the road,” he said. “I am thrilled that Tennessee is the first state in the country to offer this program and help keep our citizens safe.”

The simmering dispute between the two shareholders of GrameenPhone, Norway’s Telenor (62%) and Bangladesh’s Grameen Telecom (38%), is about more than business and money–it’s about national identity.

From the bangla_ict Yahoo Group today, a pointed comment from Sayeed Rahman about Telenor replacing the red-and-green GrameenPhone logo with Telenor’s corporate logo about a month ago:

GrameenPhone is extremely successful in doing business in Bangladesh, with the previous Red and Green logo. The previous logo was consistent with Bangladeshi Flag. So now the necessity of changing logo is yet to be justified. People of Bangladesh used to love the logo, the brand name. In Bangladesh, GrameenPhone is not just a mobile company, its more than that. It’s a story of connecting the rural people with the world, revolutionizing the communication in a country like Bangladesh, contributing to the society in various helpful ways.

Meanwhile, Norway’s Aftenposten reported the day before the Nobel award that the dispute over majority control was not a clear-cut case, and was causing “embarrassment” for Norway’s politicians (Telenor Conflict Puts a Damper on Peace Prize Ceremony):

One of the co-founders of GrameenPhone supported Telenor, telling newspaper Dagens Næringsliv over the weekend that the firm’s shareholder agreement was “vague.” He also said that Grameen Bank failed to buy additional shares in GrameenPhone when offered them and didn’t protest when Telenor bought them up and raised its initial stake of 51 percent to the 62 percent it holds today.

Several Norwegian politicians have called the conflict “embarrassing” and the secretary of the Norwegian Nobel Committee tried to keep it off of the agenda at a press conference on Saturday.

I realize this is inside baseball, but it is highly unusual to have a Nobel award ceremony devolve into mulitnational boardroom politics. And I must say that when researching my book, the issue of Telenor’s “intention” to reduce its shareholding to 35% was a very loose thread, which now appears will shortly be snipped off or tied up.

An excerpt from Muhammad Yunus’s Nobel Peace Prize acceptance speech, in which he publically prods majority owner Telenor to cede majority control to Grameen:

“Grameen Phone is a joint-venture company owned by Telenor of Norway and Grameen Telecom of Bangladesh. Telenor owns 62 per cent share of the company, Grameen Telecom owns 38 per cent. Our vision was to ultimately convert this company into a social business by giving majority ownership to the poor women of Grameen Bank. We are working towards that goal Someday Grameen Phone will become another example of a big enterprise owned by the poor.”

I wonder how this went over in Norway, where Telenor is the largest telecom company?

Based on my discussions with principals of GrameenPhone and Grameen Telecom, I don’t see this happening. But I do see a possibility that GrameenPhone, or some portion of it, will be listed on the Dhaka Stock Exchange, which would add 30% to the overall market cap and open up ownership opportunities for the people of Bangladesh, although not necessarily the Grameen borrowers. When? Who knows?

Muhammad Yunus, en route to Oslo to collect the Nobel Peace Prize for his pioneering work with microcredit in Bangladesh, has let it be known that he has a side agenda in Norway: challenging Norway’s Telenor to cede majority control of GrameenPhone.

GrameenPhone is a partnership between Telenor and Grameen Telecom, an affiliate of Grameen Bank, but Telenor holds 62% of what is the largest phone company in Bangladesh. Yunus insists that Telenor made a legally binding agreement in 1996 to give up majority control within six years. Yunus would like to turn GrameenPhone into a “social business” that reinvests profits in the company and its customers. Telenor, for its part, says that it has reinvested most of the more than $1 billion in profits and has yet to recoup its initial $87 million investment.

Yunus told Fortune in Dhaka ahead of his departure: “There’s tension between us and Telenor. There’s a philosophical difference. They’re oriented toward profit maximization. We’re oriented toward social objectives.”

Says Telenor CEO Fedrik Baksaas: “Different opinions are part of daily business life. We have never committed to reducing our share in the company.”

Two stories outline the core arguments on either side.

Nobel Peace Prize Winner Itching for a Fight (Fortune.com) presents Yunus’s case on behalf of Grameen–essentially that Telenor is depriving the poor of Bangladesh of their rightul spoils.

Telenor Says No Quarrel with Nobel Peace Laureate (Reuters) presents Telenor’s response–in essence, that it is willing to talk, but that GrameenPhone is a business that has done more to aid development than all development programs combined.

It’s going to be dark in Oslo on Sunday. It also could get a little hot.